Legal Documents
Privacy Policy
Last updated: May 7, 2026
APX ("we," "us," or "our") is committed to protecting the privacy of our clients, prospective clients, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit apxcfo.com or engage with our business advisory and fractional CFO services, including through third-party integrations such as Xero. Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.
1. Information We Collect
We collect information you provide directly to us and information collected automatically through your use of our website.
Information You Provide Directly
When you complete our contact form or request a consultation, we collect the following categories of personal information:
| Category | Examples | Purpose |
|---|---|---|
| Identifiers | First name, last name | Personalize communications |
| Contact Information | Email address, phone number | Respond to inquiries, schedule consultations |
| Business Information | Business name, industry, annual revenue range | Assess advisory fit and service level |
| Communication Preferences | Preferred language (English/Spanish) | Deliver communications in your preferred language |
| Message Content | Description of financial challenges | Understand your needs before the first call |
Information Collected Automatically
When you visit our website, certain information is collected automatically through standard web technologies, including your IP address, browser type and version, operating system, referring URLs, pages viewed, and the date and time of your visit. This information is used solely for website analytics, security monitoring, and improving user experience. We do not use this data to identify individual visitors.
2. How We Use Your Information
We use the information we collect for the following business purposes:
To respond to your inquiry. When you submit a contact form, we use your name, email, and phone number to contact you within one business day to schedule your free consultation.
To assess service fit. Your industry, annual revenue range, and message content help us determine which of our service tiers (APX Core, APX Growth, or APX Command) best fits your business needs before our first conversation.
To communicate in your preferred language. If you indicate a preference for Spanish, all follow-up communications will be conducted in Spanish.
To improve our website. Automatically collected data is used in aggregate to understand how visitors use our site and to improve its content and functionality.
To comply with legal obligations. We may use or disclose your information as required by applicable law, regulation, legal process, or governmental request.
Information Collected Through Third-Party Integrations (Xero)
In the course of providing fractional CFO and financial advisory services, APX uses Xero — a cloud-based accounting platform — to access, process, and manage financial data on behalf of our clients. When a client authorizes APX to connect to their Xero organization, we may access financial records including but not limited to: profit and loss statements, balance sheets, cash flow summaries, payroll records, invoices, bills, bank transaction data, and chart of accounts. This access is granted solely by the client through Xero's OAuth 2.0 authorization flow and is used exclusively to deliver the services described in the client's service agreement with APX.
APX acts as a data processor with respect to any financial data accessed through Xero. We do not use Xero-sourced data for any purpose other than providing the services the client has engaged us to perform. We do not sell, share, or disclose Xero-sourced financial data to any third party except as required by law or as explicitly authorized by the client in writing. Clients may revoke APX's access to their Xero organization at any time through their Xero account settings.
3. SMS and Text Message Communications
APX Advisors LLC may send text messages (SMS) to clients who have provided their mobile phone number and given explicit written consent to receive communications from us. Consent is obtained through our client engagement agreement, which includes a clear opt-in statement. Message frequency varies based on your engagement and may include bookkeeping report notifications, tax appointment reminders, document requests, invoice reminders, promotions and federal and state tax updates and compliance, and account status updates.
| Opt-Out | You may opt out of receiving SMS messages at any time by replying STOP to any message. You will receive a single confirmation message and no further messages will be sent. |
| Help | Reply HELP to any message for assistance, or contact us directly at (310) 644-5400 or [email protected]. |
| Message and Data Rates | Standard message and data rates may apply depending on your mobile carrier and plan. |
| No Third-Party Sharing | Your mobile phone number and consent to receive SMS will never be sold, rented, or shared with third parties for marketing purposes. |
4. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information only in the following limited circumstances:
Service Providers. We use Formspree, Inc. to process and deliver contact form submissions to our team. Formspree acts as a data processor on our behalf and is contractually prohibited from using your data for any purpose other than delivering form submissions. You can review Formspree's privacy practices at formspree.io/legal/privacy-policy.
Xero Limited. APX integrates with Xero, a cloud accounting platform operated by Xero Limited (New Zealand). When a client authorizes this connection, data flows between APX's internal systems and Xero's platform in accordance with Xero's Developer Platform Terms and Xero's own Privacy Notice, available at xero.com/us/legal/privacy. APX complies with all applicable Xero Developer Platform Commercial Terms, including the privacy obligations set out in Section 4.2 of those terms.
Professional Advisors. We may share information with attorneys, accountants, or other professional advisors who are bound by duties of confidentiality, where necessary to operate our business.
Legal Requirements. We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
Note on Xero Data Security: APX adheres to Xero's security requirements for developer partners. All Xero API credentials and OAuth tokens are stored securely with access strictly controlled. We use SSL/TLS encryption for all data in transit. We do not store Xero API credentials in publicly accessible locations. In the event of any actual or suspected breach involving Xero data, APX will immediately notify Xero at [email protected] and affected clients as required by applicable law.
5. California Privacy Rights (CCPA / CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you specific rights regarding your personal information. APX is committed to honoring these rights.
| Your Right | What It Means |
|---|---|
| Right to Know | You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources, the business purpose, and the third parties with whom we share it. |
| Right to Delete | You may request that we delete personal information we have collected from you, subject to certain exceptions (e.g., completing a transaction you requested). |
| Right to Correct | You may request that we correct inaccurate personal information we maintain about you. |
| Right to Opt-Out of Sale | We do not sell personal information. No opt-out is necessary. |
| Right to Non-Discrimination | We will not discriminate against you for exercising any of your CCPA rights. |
To exercise any of these rights, please contact us at [email protected] or call (310) 644-5400. We will respond to verifiable consumer requests within 45 days as required by California law.
6. Data Retention
We retain personal information collected through our contact form for as long as necessary to fulfill the purpose for which it was collected — typically the duration of our business relationship with you plus a reasonable period thereafter for record-keeping purposes. Contact form submissions that do not result in an engagement are retained for no longer than 24 months. You may request deletion of your information at any time as described in Section 5.
7. Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. All data transmitted through our contact form is encrypted in transit via TLS (HTTPS). However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.
8. Children's Privacy
Our website and services are directed to business owners and are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected such information, we will delete it promptly.
9. Third-Party Links
Our website may contain links to third-party websites (such as Google Maps). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
11. Contact Us
If you have questions or concerns about this Privacy Policy or our privacy practices, or to exercise your California privacy rights, please contact us:
This Privacy Policy was last updated on May 7, 2026. APX is a business financial advisory and fractional CFO services firm, not a law firm. This policy is provided for informational purposes and does not constitute legal advice.